ELSA has been setting trends from the very beginning, but most of its success came at the turn of the century. Around this time, the company further cemented itself in the European market as a major player. In 2003, it launched a new line of ELSA graphics cards with the FALCOX series and became the sole distributor of ATI FireGL and FireMV graphics solutions in the Asia Pacific region. The company dabbled into the multimedia market in 2004, releasing a popular line of TV tuner cards called ELSAVISION. In 2007, it unveiled a brand new line of motherboards and workstation barebones. Throughout the 2000s, ELSA has won a number of prestigious industry awards. Some of its most esteemed honors include the 2007 NOVA Channel Award and 2007 Reader’s Best Choice Award at the Zhongguancun Computer Festival’s Top Ten Graphics Card Brands category.
After a successful run with its FireGL Professional Graphics line in the Asia Pacific region, ELSA continues to expand on its global presence with the launch of new ATI and NVIDIA graphics solutions. Using the best design and manufacturing practices, the company never compromises on quality, delivering user-friendly features to enhance the customer experience. ELSA’s stable position in the graphics cards business leads one to believe that it will continue to contribute to the industry for years to come.